Privacy Policy

Close-up of a woman with a smooth tan lying in a green bikini, symbolizing Onyx contact, support, and social connection for customers

Your privacy matters to us whether you shop for our indoor or outdoor tanning products. This page explains how we collect, use, and protect your personal information when you browse our website or purchase our tanning lotions as part of our privacy policy. Visit our tanning lotion collection for more details about our products.

Information We Collect

We collect personal information in several ways:

  • When you create an account or register on our site
  • When you place an order or fill out a contact form
  • When you provide information such as your name, email address, phone number, and shipping address

How We Use Your Information

We use the information we collect to:

  • Process transactions and ship your orders quickly
  • Improve our website, products, and customer service
  • Send optional marketing emails or updates (only if you have opted in)

In addition to standard analytics, we utilize Google Signals to enhance our advertising campaigns, create precise remarketing audiences, and perform advanced analysis of user activity across various devices (cross-device tracking). Google collects aggregated, anonymized data from users who are signed in to their Google Accounts and have consented to Ads Personalization. This allows us to measure campaign effectiveness and tailor your advertising experience while always respecting your privacy choices.

How We Protect Your Data

We use industry-standard security measures, including SSL encryption, to keep your data safe. We regularly update our systems and limit access to authorized personnel only.

Sharing Your Information

We do not sell or trade your personal data. We may share it with trusted third-party providers, such as payment processors and shipping carriers, only to complete your order and improve your shopping experience. These partners are required to keep your information confidential according to privacy policy regulations. 
You can read more about how Shopify uses your Personal Information in their Privacy Policy article. 

Please note that we share certain data with advertising partners (like Google Ads and social media platforms) to perform services such as targeted advertising and measurement. Under certain US state privacy laws (such as the CCPA/CPRA), this activity may be considered a "share" or "sale" of data for cross-context behavioral advertising, even though we do not receive monetary payment. You have the right to opt-out of this sharing, as detailed in the section below.

Your Privacy Policy Rights

According to our privacy regulations, you have the right to request access to the information we hold about you, as well as correct inaccuracies, or request that we stop using your data for marketing. You can contact us at any time to make these requests.

Your Right to Opt-Out (U.S. State Laws)

If you are a resident of an applicable US state, you have the right to opt-out of the "sharing" or "sale" of your Personal Information for targeted advertising purposes, as described above. To exercise this right and have us limit the data shared through services like Google Signals, please click the "Do Not Sell or Share My Personal Information" link found in our website footer or cookie preferences banner.

Your Consent

By using this website, you agree to the terms outlined in this tanning lotion privacy policy.

Policy Updates

We may revise this Privacy Policy as needed. The most current version will always be posted on this page with the date of the latest update.

Contact Us

If you have any questions about our privacy practices, simply use our Contact page. Once we receive your request, our Customer Support will reach back and assist you.