HE for men
HE for men
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ACTIVE INGREDIENTS:
DIHYDROXYACETONE (DHA)
DIHYDROXYACETONE (DHA)
DHA is the most common self-tanning ingredient that reacts with amino acids in the outer layer of the skin to produce a radiant and long tan. It creates a natural-looking bronzed effect without UV exposure.
How it supports tanning? DHA develops a golden-brown color on the skin within a few hours, mimicking a natural tan. It allows for a sun-kissed look without sun damage, making it a key component in self-tanning lotions.
ERYTHRULOSE
ERYTHRULOSE
Erythrulose is a sugar-based self-tanning agent that works similarly to DHA but provides a slower-developing and longer-lasting tan. It is often combined with DHA to create a more even, natural glow.
How it supports tanning? Erythrulose helps reduce streaks and patchiness, ensuring a uniform, fade-resistant tan. It also extends the life of the tan by gradually darkening the skin over time.
TYROSINE
TYROSINE
Tyrosine is a naturally occurring amino acid that plays a crucial role in the production of melanin, the pigment responsible for skin color. It is often included in tanning lotions to help accelerate the tanning process by stimulating melanin production.
How it supports tanning? Tyrosine increases melanin synthesis, helping the skin darken faster and more evenly under UV exposure. This means a deeper, longer-lasting tan with reduced sun exposure time.
HYDROLYZED SILK
HYDROLYZED SILK
Hydrolyzed Silk is a protein-rich ingredient that enhances skin smoothness and hydration, creating the perfect base for an even tan.
How it supports tanning?
It locks in moisture, preventing dryness and patchy fading. By improving skin texture, Hydrolyzed Silk ensures a smooth, streak-free tan that lasts longer and fades evenly.
GREEN ALGAE
GREEN ALGAE
Green algae extract is packed with essential minerals and nutrients that boost hydration and skin elasticity.
How it supports tanning?
It prevents tan fading while keeping the skin hydrated and fresh, allowing for an even, youthful-looking tan.
SESAME OIL
SESAME OIL
A natural oil known for its rich antioxidant content and skin-protecting properties.
How it supports tanning:
- Contains natural SPF properties that help protect the skin while allowing it to tan.
- Prevents oxidative stress caused by UV exposure, reducing sun damage.
- Keeps the skin moisturized, enhancing the depth and longevity of a tan.
TAMANU OIL
TAMANU OIL
A powerful healing oil with anti-inflammatory and antioxidant properties, often used to soothe and repair damaged skin.
How it supports tanning:
- Helps reduce redness and irritation from sun exposure.
- Encourages skin regeneration, keeping the skin looking fresh and healthy after tanning.
- Enhances hydration, preventing excessive dryness and peeling.
POMEGRANATE EXTRACT
POMEGRANATE EXTRACT
Pomegranate is a potent antioxidant that protects the skin from free radical damage caused by sun exposure.
How it supports tanning?
It helps maintain a youthful, radiant complexion by reducing oxidative stress. Pomegranate extract also supports skin hydration, allowing the tan to develop evenly and last longer.
ALL INGREDIENTS
ALL INGREDIENTS
Water, Glycine Soja (Soybean) Oil, Glycerin, Coco-Caprylate/Caprate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance, PEG-7 Glyceryl Cocoate, Tyrosine, Dihydroxyacetone, Erythrulose, Sesamum Indicum (Sesame) Seed Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Glyceryl Stearate, Hydrolyzed Silk, Enteromorpha Compressa (Green Algae) Extract, Prunus Persica (Peach) Fruit Extract, Cucumis Melo (Melon) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Tocopheryl Acetate, Propylene Glycol, Caramel, Butylene Glycol, Imidazolidinyl Urea, Phenoxyethanol, Caprylyl Glycol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Limonene, Linalool, Coumarin, Eugenol.









Built for the Bold.
A no-nonsense bronzing accelerator made for men who want a deeper, stronger tan without the hassle. HE gets to work fast, boosting color development while keeping skin hydrated, smooth, and toned—because looking sharp doesn’t stop at the gym.
This white lotion formula absorbs instantly, delivering streak-free, long-lasting color that enhances muscle definition. No greasy feel, no overpowering shine—just a clean, effortless finish that keeps up with your lifestyle.
Topped with the masculine scent of Genuine Gentleman, blending patchouli, mint, grapefruit, and cinnamon, HE turns tanning into a power move.
Stronger color, sharper look—HE is for men who own their tan.


"Though it’s priced higher, it’s worth every penny—this bronzer delivers a natural, flawless color without staining or leaving a dirty, orange look, and I’ll absolutely buy it again."